Full Job Description
Job Opportunity: Social Media Manager
Company Overview
At TechInnovate Corp, a leading technology and e-commerce company headquartered in Newport, Michigan, we are committed to pushing the boundaries of innovation and engaging our customers through dynamic digital experiences. With a portfolio that spans from cutting-edge electronics to user-centric software solutions, we have established ourselves as a market leader, generating top-tier revenue while expanding our global reach.
Position Overview
We are currently seeking a talented Social Media Manager who will play a key role in shaping our brand’s online presence and fostering engagement across various social media platforms. If you are passionate about social media, have a knack for content creation, and possess analytical skills to drive engagement and conversion, we want to hear from you!
Key Responsibilities
- Develop and execute innovative social media strategies to increase brand awareness and drive user engagement across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
- Collaborate with marketing, communications, and product teams to align messaging and promotional campaigns with business objectives.
- Monitor, analyze, and report on social media performance metrics to inform decision-making and drive refinements to the strategy.
- Create engaging content (text, image, video) that resonates with our target audience, elevates our brand messaging, and adheres to the company's style guidelines.
- Stay ahead of social media trends and best practices, and implement them into our strategy.
- Manage social media advertising campaigns, including budgeting, A/B testing, and performance analysis.
- Engage with our online community by responding to comments, messages, and inquiries promptly and professionally.
- Conduct competitor analysis and market research to identify opportunities for improvements and new strategies.
- Lead crisis management communications on social platforms and maintain a positive company image during sensitive situations.
- Train and mentor junior team members on social media best practices and tools.
Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in social media management, digital marketing, or related areas.
- Proven track record of managing successful social media campaigns that resulted in measurable KPIs.
- Strong understanding of social media platforms and their respective audiences.
- Excellent written and verbal communication skills, with a strong eye for detail.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Creative thinker with the ability to develop innovative content ideas and drive engagement.
- Adept at working in a fast-paced environment while managing multiple projects simultaneously.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
What We Offer
At TechInnovate Corp, we value our employees and strive to create a nurturing work environment that encourages creativity and personal growth. Our benefits package includes:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Generous paid time off and flexible work schedules.
- Access to training programs and professional development opportunities.
- Team-building events and a vibrant company culture.
How to Apply
If you’re ready to take your career to the next level and become our next Social Media Manager, we invite you to apply today! Please submit your resume and a cover letter detailing your experience and why you’re the perfect fit for this role.
Join us at TechInnovate Corp and be part of shaping the future of digital interaction and engagement. Let’s innovate together!
About Newport, Michigan
Newport is not only a great place to work but also a fantastic community to live in. Nestled in the heart of Michigan, Newport offers scenic landscapes, rich history, and an array of outdoor recreational activities. Whether you enjoy hiking, fishing, or exploring the local parks, Newport provides an ideal environment for both professionals and families alike.
We look forward to your application and the possibility of welcoming you to our team!